We just returned from AOCA’s iFLEX convention and tradeshow in Las Vegas and are energized from a great show!

For the last two years, AOCA has hosted their annual iFLEX convention with the International Carwash Association’s (ICA) annual Car Wash Show.  

It was three days full of meetings with quick lube professionals and customers.  With nearly 8,200 attendees, we had the opportunity to introduce some new LubeSoft® features and interfaces we are excited about. The time at the show also allowed us to continue to build on industry relationships to help better serve our customer base. Read More

Advertising and Promotions are a vital component of operating a business, including your lube center.  However, tracking the success and effectiveness of your campaigns is equally as important as the advertising itself.

Tracking promotions, including Coupons and Discounts, has been an available tool to you in LubeSoft^® since the beginning.  Like any other tool, how you use it determines the effect it can have on the management of your business. Read More

In past ISI Insider issues, we emphasized use of the LubeSoft® Graphical Service Review as a tool to use with each customer and how consistently using it helps build the relationship with customers.  As stated in the September 2015 ISI Insider: “Graphical Service Review is a powerful presentation tool that develops relationships with customers while simultaneously allowing you to showcase the services you can provide.”

The Benefits page in Graphical Service Review can be a valuable tool for you and your staff to use as you engage customers in conversation about the services recommended for their vehicle by the manufacturer.  ISI has already provided benefit information about six of the main services, but did you know you can also create your own Benefits page and link it to the service?

Here are a few examples of ways ISI customers have customized the Benefits page to their business with the message they want to communicate to their customers about services they perform.

• Build a quick Benefits list for a service. This can be a simple, easy to read, 3-4 item bullet list with explanation of how the customer benefits from the service.
• Source 3rd party videos (30-45 seconds in length) showing a service with listed benefits.
• Work with a supplier to source content and show their logo on the benefits page.
• Use short customer testimonials about the benefits they experienced from the service.

As noted, ISI supplies information on the Benefits page for six of the 22 possible services. To help your staff and your customers, consider how you can create your own benefits information for all of the services you show during the service review.  

To learn how to link benefit pages to your services, contact your ISI salesman for more information.

Questions? Call 800.922.3099 or visit ints.com